2. Evaluation

How effective is the combination of your main product and ancillary texts?

I have answered this question by creating a prezi.

How effective is the combination of your main product and ancillary tasks? on Prezi

1. Evaluation

Slide One: The first slide I have chosen is of the title of the song. This image conforms to the conventions of most music videos, as it is important for the audience to be able to identify the song, as well as creating potent synergy.

Slide Two: This next slide of the music player connects the music and the image, this has a similar effect as lip syncing which conforms to the conventions of mot music videos.

Slide Three:  I blended different images together, playing with the opacity. This connected the two story-lines and helped the audience to understand the themes.

Slide Four: Slide four is a screenshot of the lip syncing of my video. This is a common convention throughout all music genres.

Slide Five: This slide is more unusual as it is much brighter than the previous scenes in the video, and is full of colour which contrasts to the rest of it as well. I felt my video needed this to lift the mood and as my video is all about contrast using black and white, I thought I would capture a different style of contrast. This conforms to the conventions of rap, especially due to the potent colour of red, suggesting passion or violence, two themes which are common in rap and in my video.

Slide Six:  This image shows an example of the effects used in my video, this is a common thing to include in music videos as it adds interest and atmosphere to the video.

Slide Seven: This slide, one of which demonstrates the anger and violence, the struggle for power in my music video strongly conforms to the conventions of rap music videos, as this is a typical theme.

Slide Eight: Most music videos have a shot in which they return to regularly in the video, generally of the singer. This slide shows a scene in which the lead female is walking through the woods and this is repeated every chorus. In this way it is applying the conventions but at the same time challenging them as the scene changes to make contrast to the video, making sure the audience does not lose interest. The chorus changes to a green screen effect occasionally, this also supports the surreal idea of the video and creates an illusion which intensifies the atmosphere.

Slide Nine: This slide is from the last scene in my music video where the two characters, having been leading separate story-lines, meet. My story links to the lyrics and is resolved in the end. This conforms to many music videos, as it is common to have a storyline which is resolved in the ending, or two characters who meet at the end of the video for the first time.

5. Mock

Here is my advertising poster!! I included my favourite aspects of the video into one. I felt the white eyes, the drawings of trees, and sunlight to be the most memorable of the video.

4. Flat Plan

This is a flat plan of what I want my poster to include. The writing is simple but clear, in large letters, using the same font that is in my video, creating synergy.

3. Print Advert - promotion

I created a website using Wix, an online website creator to investigate how important the print advert is to the promotion of the film.


Free website - Powered By Wix.com

2. Photoshop

I chose this Eminem poster to copy, as well as I could, on photoshop.

This is my version of the poster. The fonts are slightly different die to my restrictive choice on photoshop.

                                                      This is a screenshot of my work in progress on photoshop!!

---DIGIPAK/CD/ALBUM ADVERTS--- 1. Conventions

This Prezi follows my research of the conventions of CD advertising of the music genre of rap, focusing on the sub genre Zef. I have come up with a list of the conventions that apply to my genre and that I need to include in my CD adverts. I have also chosen one of EMINEMs CD advertisements and have analysed it.

CD Advertising Conventions on Prezi

Final Digipak!!

Here are some photographs of my final digipak!!

8. Digipak - mock

This is the final lay out of my digipak!!

                                                   The back cover:

The inside:

The front cover:

The inside front cover:

The inside:

7. Flat Plan

This is a flatplan of my DigiPak.

DigiPak Experiments

Here are a few experiments and ideas for my digipak!!

6. Sales of CDs - the past five years

6.Investigate the how the sales of CDs have changed in the last five years. Look at how artists are now making most of their money.


CDs have always been a very popular product to listen to your music via, ever since they came out. Although in the past five years CD sales have increasingly dropped due to the market of Internet downloading. It is now easier, and faster, to click a button a download your new favourite track, legally or illegally. Now thanks to to sites such as youtube and spotify, it is simple and easy to listen to music over and over again free of charge. This dramatically effects artists as they do not make a profit from there music. Itunes helps this by charging for downloads, although this does not support the sales of CDs.

Rough Edit changes

After contemplating over my first rough draft I have decided to slightly change my video. I feel that the first draft was too much like a short clip rather than a music video and I would prefer it to be more arty and abstract. To do this I have muddled up some of the footage instead of showing it in a linear sequence. I have also edited scenes to overlap, this creates strange illusions and enhances the abstract style and atmosphere.

First Rough Draft

This is the first rough draft of my video.