5. Taking a published digipak - photoshop

I chose Rihannas digipak for her album 'Loud', and copied as well as I could on photoshop.

Here is the original digipak.

Here is a screenshot of me working on my version of the digipak on photoshop.

     
Here is the inside of the digipak, I have copied it as well as I could.

This is the front cover of the digipak. I could not access the same image as the real one so used as close a one I could find.

This is the back of the digipak, again, I used the most similar image I could find.

4. Star Image - rules

Pink Floyds album cover uses the name of the album to create a visually intriguing cover.

This album cover for 'Relapse' plays on the name, using drug pills to create the face of the artist.

When creating my digipak I must include certain criteria. The main image, the front image, must represent the theme of the albums songs. In my case, it must be in blacks and whites, creating a mysterious and creepy atmosphere. It must also include images of the two artists.

3. Digipaks and CD cases

THE DIFFERENCES




CD cases, also known as Jewel Cases, are a hard transparent plastic case for holding CDs. These are very common and are used to stock Albums in all music stores.

Digipaks, on the other hand are thick card made fold out cases for CDs. These contain a lot more content on the album, and are a more fun, creative way to sell a product. They give a feel for the artist and include more in depth information on the artist and the songs of the CD. Digipaks are a more effective way of distributing an album or CD. The audience is more interested and fascinated by the case and it is just as easy to produce.

A list of the things that i will need to include on my 6 panelled case are:

• A list of the songs that the album contains
• A font style that is consistent throughout the marketing
• a colour scheme
• images of the artist

2. FONTS

These are some experiments of font choices for my CD and poster.

---DIGIPAK COVER--- 1. DIE ANTWOORD - branding (coligraphy??)

...RESEARCHING DIE ANTWOORDS BRANDING TECHNIQUES...

As shown, Die Antwoord has a particular font they use and a unigue theme of all their advertisements.

Starting Filming!!

I have began filming my music video!! I have filmed the scenes that are set in the forest. Here are some photos of my filming material.

 

24. RISK

This is a Risk Assessment table that I filled out to inure safety in my filming process.

24. RISK ASSESSMENT

In producing a risk assessment I found things that could be hazardous to my cast. These were:

The forrest

• The forest is full of large tree roots which could become dangerous if running through the trees and tripping.
• Some parts of the forrest are dark and this could increase the chances of falling.

The sports hall

• The floors could be slippery and could cause my cast, when running in my video, to fall.
• I will be using a ladder for some of the filming and if knocked could be dangerous to me and cast beneath.

PROPS AND COSTUMES

This is the planning for all of the props and costumes I will need for my video.


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The main female protagonist.


The image I imagine for my female role is very surreal and mysterious, although I want my audience to be able to see that she is innocent.
I will need white face paint as this will make her appearance more unusual and striking. The next is too make her hair white. Her innocense will be represented through her angelic appearance, dressed all in white. I had to purchase some of the props from the internet as I could not find them locally.

For her outfit I am wrapping an old sheet around her creating an uneven ripped dress. She will have strong white eye make up on and red lips.

I will then hang paper butterflies on her, again enhancing the surreal effect. Also purchasing contact lenses to create a dream like atmosphere to the video.

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The Judges.

The judges costumes are relatively simple.

Judge One:

• A blazer
• A silk shirt
• A bodycon skirt
• Tights
• Brogues
• Hair is down

Judge Two:

• A blazer
• A white shirt
• Black Trousers
• Hair in a high bun

Judge Three:

• A blazer
• A smart dress
• Tights
• Hair is plaited

I want all three judges to be similar but in slightly varying costume, allowing the audience to differentiate the characters as they are all played by the same actress.

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Other Rappers.

For the extra rappers in my video I want to have a simple costume, just baggy casual clothes.

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The main male protagonist.

My male protagonist is going to match the female protagonist. He will have white hair, white eye make up and will be fully painted white. He will be dressed in white as well and I will paint black grafitti on him.

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Extra Props

• Paper
• Pens
• Ladder
• Camera
• Tripod
• Table
• Chairs
• Smoke Machine

STORY BOARD!!

This is a storyboard I made using a comicstrip website.

22. THE CAST

CORINNA HARRISON

Corinna will be playing the part of the main female protagonist in my video, the girl who sings the chorus. I feel she is perfect for the surreal character I envision. She is highly skilled in acting, taking and A Level in theatre studies and has experience in performing in amatur music videos in the past. She also has a very innocent look about her, which is important for her character because the audience needs to automatically know she is not evil, despite her 'strange' actions.

SOPHIE THOMPSON


Sophie Thompson, aged 18 and from Edinburgh will be acting the judges. I wanted someone who could act superior and have many different looks, and as Sophie takes A Level drama and can act the part, I casted her. I want her to act all of the judges, having different hairstyles and clothes for each one. This will add to the surrealness of the video and show how it is all part of the imagination.

 

ROB LUKE

I casted Rob Luke as the main male protagonist, the rapper. I felt he could act the character well and gave off a slightly creepy, surreal energy. He also fits the image of the character that I have in my head. Also being an A grade A Level actor, Rob is completely capable of being this part.

EXTRA's

The Rappers

I chose a few of the comical drama students to take on the roles of various stereotypes.

Ali Baxter

Victoria MacLoed

21. LOCATIONS

                                   The locations of my video are all around the school campus.

The forest in the school is thick and mysterious. I will film all around and in the forest  and by the lake. These setting are very dark and surreal, especially when covered in snow. I will hopefully be filming as it snows but due to the unpredictable weather, I will just have to hope. If my settings are covered in a blanket of white frost or snow, it will add to my colour theme and make everything blend in.

20. SHOT LIST AND SHOOTING SCRIPT

SILENCE

An extreme long shot of the woods before the music starts.

INSTRUMENTAL

As the music starts an extreme close up of someones hand turning a CD player on.

INSTRUMENTAL

A long shot now of the same woods scene.

INSTRUMENTAL

An establishing shot of an olds sport hall.

MUSIC ESCALATES

As the music escalates another close up of the stereo is shown.

INSTRUMENTAL

It then shows a birds eye 

view of the judges setting up and getting ready.

I I I I AM YOUR BUTTERFLY I NEED YOUR PROTECTION 

BE MY SAMURAI I I I I AM YOUR BUTTERFLY I NEED YOUR

 PROTECTION I NEED YOUR PROTECTION

AS the first chorus starts a panoramic shot of a woman dressed in white singing, with paper butterflies hanging from her.

I'M A NINJA YO, MY LIFE IS LIKE A VIDEO GAME...

The main male protagonist is shown by a match on action enter of the room. 

It then shows him rapping the first part of the first verse to the judges in a point of view shot

GO NINJA GO

A mid shot of the butterfly girl in the forest.

NO CUTTING DOWN, ANYONE IN MY PATH...

A long shot of of the main male protagonist rapping.

KILLING MY FOES LIKE...

Several quick jump cuts of other rappers trying out in the audition.

I I I I AM YOUR BUTTERFLY,  NEED YOUR PROTECTION, NEED MY MAMURAI...

As the chorus starts again, a zooming from different angles as she climbs through the trees.

THIS IS LIKE, THE COOLEST SONG I EVER HEARD...

A lens effect and a low angle shot as the rapper disrupts the auditions.

I AM YOUR BUTTERFLY

This shot follows the previous one and they take turn, one after the other several times.

INSTRUMENTAL

As the last instrumental is playing and the music is fading out, a zooming out to an extreme long shot of the forest is show.

INSTRUMENTAL TO SILENCE

The final shot is a close up of a hand turning the stereo off, zooming in until fading to black.

19. ANIMATIC WITH SOUND

This is an animatic version of my video plans with sound.

http://www.youtube.com/watch?v=pO6Ca-mQTD4

18. The five Sections.

This is a storyboard I drew for the five different sections of my video.

17. Story Arc

The story for my music video is fairly simple. It follows a girl who is in love with a man who doesn't even know she exists. She roams the forrest pouring her heart to him, singing about how she needs him. The other side of the story is an audition held in the local sports centre. There are three judges who are all played by the same actress. One by one stereotypical characters come in to the sports hall and rap along to the song. The two stories link by the first audition being by the man the girl in the forrest loves. The judges dislike his audition and he knows that, and so he leaves in anger and takes to the woods. After many others have auditioned he storms into the hall, creating havoc and knocking tables over. He then leaves and sees the girl from a distance. They meet eyes as the video comes to a close.

16. Key Elements

Before filming my music video, I have to make sure it conforms to the conventions of Zef and Rap music video's. To do this I have made a checklist of things I have to include in my video.

Most rap video's have low key lighting as this adds a 'dark' feel to it.

• low key lighting
• ripped and baggy clothes on men, more fashionable on women. More 'out there' clothing as well, stuff that makes a statement and thsat you wouldn't normally imagine people to wear.

Zef settings are local cheap places with colourful walls.

• I will use a colourful sports hall for this effect.

Although rap video's are usually in clubs, forrests, bars etc. More dingey and dark settings.

• For this I will use the woods for a more 'dark' atmosphere.
• Dancing and getting into charcater. - all rap video's include some sort of dancing and Zef music videos use 'original' dancing to show they are individual and aren't afraid to be different.
• Attitude. It is key for both Zef and rap to have attitude and show everyone what you are made of.
• Confrontation. Many video's include some sort of confrontation. This allows the artist to big themself up to their audience.
• Good looking girls. - Due to the survey I did, audiences like to see good-looking people. In the case that I am using a rap song, and as this genre has a wide male based audience, I will try to make my lead female conform to this.
• Bling. Bling is very important for rap videos and it is unusual for this to not be included in a music video.
• Since Rap and Zef contrast in the fact that stereo-typical rap focuses on how the artist is the best and can afford expensive things and get all the girls, stereo-typical zef focuses on how the artists have very little but are still cool. My chosen song is more zef so I will use this angle towards the video.
• Close-ups. Rap uses close-ups to show mroe detail and understanding to the audience of the main protagonist and storyline.

15. Animation

I used Animato to create a basic story board for my video, combining the lyrics with images I felt portrayed what I want to use in my video.

PART ONE:

PART TWO:

14. SHOTS

These are the shots I plan to use a long side the different lyrics..
                                 

                                                                      SHOT ONE

The dusky forest gives off a strange atmosphere which looms over the mood of the video and sets the tone. As the video starts it will show a long shot of this forest waiting in the silence.

SHOT TWO

A shot of a panel of judges getting ready to audition people is shown before the music starts. This also helps to set the scene.

SHOT THREE

A shot of one of the judges switching on the stereo is in sync with the music starting in the song. This let's the audience know something is about to happen.

SHOT FOUR

As the chorus begins, the viewers are introduced to one of the main characters, a fairy like girl all dressed din white, floats around the forest singing as if she is somewhere else.

"I I I I am your butterfly, I need your protection, need my samurai.."

SHOT FIVE

For the first verse many different stereotypical characters are going to enter the audition room and rap along to the song. It will start with one guy who the judges really dislike and will keep referring to him throughout the video.

"I'm a ninja yo, my life is like a video game, I maintain when I'm in the zone.."

SHOT FIVE

As it break back into the chorus the girl in white will appear again, climbing through trees, 'being at one with nature and her surroundings'.

"I I I I am your butterfly, I need your protection, need my samurai.."

SHOT SIX

For the last verse, I will have the character who kept on being referred to, come back into the room and create havoc. He will knock over tables and kick chair and throw the marking sheets up in the air as he sings:

"They said I was a loser, they said I was a no-one, they said I was a psycho, but look at me now.."

SHOT SEVEN

The last shot will follow the last of the lyrics and the slow-motion havoc. It will accompany the music as it winds down to the last instrumental and will show the girl in the forrest on the ground looking directly at the camera.